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Frame for the media in national news and media

Frame for the media in national news and media

Project Profile

Text and context is our concern. We know exactly how to make the content of documents assessable without ontologies. So we have created an approach to media resonance analysis with a powerful partner. And we have been able to prove and develop essential elements that distinguish us as best-in-class. Well, but we are all about the content and the joy of AI!

At a glance - essential project data

DurationFrom 2/1/2020 to 9/28/2020 with about 8 months of full engagement
Data and ToolsMarket - News/Media
 • Various media databases
 • Extract with 25 MIo articles
 • 2 years focus
150 National media
 • Model evaluation Jupyter Notebook
 • Presentation and Data Modeling: Power BI
AI Methods • NLP
 • DeepLearning
 • Topic Modeling
 • Supervised Training for Framing Issues

Engagement Use-Case

Analysis of framing influence in press releases (trend analysis, framing, tone, sounding).

Active Learning Procedures for minimizing supervised training effort.

Projection of framing INformaiton to the population.

Evaluability of messages with own evaluation KPI

Client motivation / Solution aims

  • Situationally appropriate formulation of messages

  • Identification of framings in press releases

  • Long-term studies of framing change

  • Measurement of media response to press releases.

AI Approach

AI key technology used in our solutionGraphical visualization of the trend intensity of individual topics in the media.
Solution Approach • Individualized Word Model (German)
 • SmartSearch
 • Lemmatizing
 • Active learning
 • DeepLearning
 • LDA
Project ApproachSimply agile
Project TypeProof-Of-Concept (POC)
ML Integration and ML Operations • Operation Integration API
 • Visualization API Power-BI Web
 • Results in Excel, CSV, API and PowerBI

Insights and Details

Can a message change the media - proof!

We were able to make the messages assessable and prove an influence of messages in the media articles.

SmartSerach enables us as a technological platform (proprietary development) a contextual evaluation of articles, paragraphs, documents and reports.

Even the change of the context in the course of the temporal reinterpretation of contents is recognizable and usable for us!